A simple structure for short-form sales videos: one audience, one problem, one promise and one clear next step.
Five steps
- Lead with the outcome. Give the viewer a reason to stay in the first seconds.
- Show the offer. Make the product or service easy to understand.
- Create proof. Demonstrate the result, process or experience.
- Keep the edit moving. Cut anything that does not support the message.
- End with one action. Tell the viewer exactly what to do next.
Need the full production?
Femton can take your idea from brief and script to finished AI commercial.